August 2025

lululemon activated at the 2025 US Open, creating an emmersive pop-up shop on the grounds of USTA Billie Jean King National Tennis Center. The pop-up was a mini lululemon store, with graphics mimmicking a tennis court. There was a claw machine for shoppers to use to win a prize. I contributed to the overall ideation of the project as well as to the graphics including large scale vinlys, flooring, and signage.