January 2025

Delta Airlines’ Centennial activated at CES 2025 with an immersive keynote experience at the Sphere in Las Vegas, hosted by Delta CEO Ed Bastian.

We transformed Sphere into a full Delta experience for over 8,300 guests coming into the venue, prior to walking into the bowl to watch the keynote. The event began by welcoming SkyMiles® Members to CES with seamless registration and badging at LAS Gate D33 where members were greeted with an express CES registration and badging experience. Guests received a special edition Delta magazine, which I art directed and designed, and a gift bag filled with keepsakes. The curated magazine blended stunning visuals and human-centered stories, showcasing Delta’s legacy of innovation and connection.

I contrinuted to many of the graphics in the space including signage, food packaging, and hundreds of screens around Sphere.