September 2024

Take over of Lavan Midtown to celebrate the Dove x Venus Williams collab and empower girls to stay in sports. Guests were welcomed by an interactive Confidence Wall, food & drinks, product displays, a tennis themed photo moment, and a live feed of the US Open women’s matches.

I also designed an influencer kit to introduce the New limited-edition Dove x Venus Williams #KeepHerConfident Beauty Bar alongside our Body Confidence Starter Kit ahead of the US Open. The kit featured a versatile Ame & Lulu tennis bag packed with goodies: Dove-branded pins, branded tennis balls, a branded visor, a branded Owala 24-oz water bottle, a Little Words Project 'Confident' bracelet, a branded sports towel, and a signed Dove x Venus canister.